Digital Loyalty Passes
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Real Results from Real Brands

See how Australian retailers and brands are using digital wallet passes to drive loyalty, boost repeat sales, and engage customers like never before.

Surf & Outdoor Retail

Boardstore

Boardstore, one of Australia's leading surf and skate retailers, replaced their plastic loyalty cards with digital wallet passes — cutting card production costs entirely while giving customers a loyalty card that's always on them.

↑ 38% Loyalty Program Signups
$0 Card Printing Costs
↑ 24% Repeat Purchase Rate
  • Digital stamp card living in Apple & Google Wallet
  • Free push notifications for new arrivals and sales events
  • Real-time points balance shown on the pass
  • Easy distribution via in-store QR codes at checkout
"Our customers love having the card in their wallet app — they actually use it now instead of losing it in a drawer. The push notifications bring people back in-store on slow days."
Outdoor & Adventure Retail

Wild Earth

Wild Earth, Australia's leading outdoor adventure retailer, needed a loyalty solution that matched their adventurous, eco-conscious brand. Digital wallet passes delivered a paperless, modern experience that resonated deeply with their customer base.

↑ 42% Active Loyalty Members
100% Paperless & Eco-Friendly
↑ 31% Email Opt-In Rate
  • Branded loyalty pass with live points balance
  • Location-based notifications near store locations
  • Seasonal campaign updates pushed directly to the pass
  • Zero plastic — fully aligned with brand sustainability values
"Our customers are adventure seekers who care about the environment. A digital loyalty card was the obvious move — and the engagement numbers proved it was the right call."
Fitness & Health Clubs

World Gym

World Gym Australia rolled out digital membership passes across multiple locations, replacing physical key fobs and cards. Members now carry their gym access and loyalty rewards in one pass — right in their phone's wallet.

↑ 55% Member Check-In Rate
↓ 70% Lost Card Support Calls
↑ 28% Referral Program Uptake
  • Digital membership card with member tier & expiry displayed
  • Instant deactivation for cancelled or suspended memberships
  • Push notifications for class schedules and promotions
  • Seamless integration with existing membership management system
"We used to get weekly calls from members who'd lost their card. That's basically zero now. The digital pass also lets us promote personal training packages at exactly the right moment."
Health, Wellness & Supplements

Nutra Nourished

Nutra Nourished, a premium Australian health and supplement brand, used digital wallet passes to build a direct relationship with their customers — bypassing third-party marketplaces and driving repeat purchases through their own loyalty program.

↑ 47% Customer Return Rate
3.2x Higher LTV vs Non-Members
↑ 60% Push Notification Open Rate
  • Branded rewards card distributed via post-purchase email & SMS
  • Dynamic discount codes updated directly on the pass
  • Replenishment reminders pushed when reorder time approaches
  • Shopify integration for automatic points updates at checkout
"The ability to push a replenishment reminder directly to someone's phone at the right time has been a game changer for us. It's free to send and converts better than email."

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