Digital Loyalty Cards: Frequently Asked Questions

Frequently Asked Questions

What is a digital wallet loyalty card?

A digital wallet loyalty card is a branded loyalty card, stamp card or coupon that your customers keep in Apple Wallet or Google Wallet instead of their purse. It shows their points, stamps, tier or store credit, updates automatically, and can carry free push notifications. It replaces plastic cards and paper stamp booklets, so there's nothing to print or lose.

How much does Mobile Passes cost?

Mobile Passes is priced from $0.20 per card per month; no setup, retainer or fixed monthly fee; you only pay per active card. You only pay for registered loyalty cards that customers have added to their wallet. Push notifications and card updates are included, and there's no lock-in contract. Complex integrations may cost extra, and we'll tell you before we start. Request a consultation for a quote based on your customer numbers.

Do customers need to download an app?

No. Your loyalty card lives in Apple Wallet on iPhone or Google Wallet on Android, both already on their phone. Customers don't download an app, create an account or remember a password. They scan a QR code or tap a link, fill in a short form and the card goes straight into their wallet, ready to use at your counter.

How do customers join?

Customers scan a QR code in store and fill in a quick form. You can also send the sign-up link by SMS or email, or add it to your website. We can embed the sign-up form on your site or host a ready-made sign-up page for you. As soon as they finish, their branded card goes into Apple Wallet or Google Wallet.

Can we run digital stamp cards?

Yes. You can replace paper stamp cards with a digital stamp card in the customer's wallet. Stamps are added when staff scan the pass, or automatically through your POS or CRM. When the customer reaches the goal you set, they're rewarded automatically. It suits cafés, juice bars, gym shops and any business running a buy-some, get-one-free offer.

Can it show points, tiers and store credit?

Yes. Mobile Passes can show loyalty points, tier status and store credit on the card, and update them in real time. When a customer earns points or spends credit, the change appears on the pass already in their wallet, with no reprinting or manual updates. You can also issue paperless vouchers and targeted offers to the same card.

Does it work with our POS or CRM?

Mobile Passes integrates with selected POS systems; ask us. When connected, points, tiers and store credit can update automatically on the customer's pass. We can connect it ourselves with API access to your system, or your developers can use our API documentation. Standard integrations are included, but complex integrations may cost extra. Tell us your setup and we'll give you a final answer.

Are push notifications really free?

Yes. You can send unlimited branded push notifications to customers' lock screens at no extra cost. Use them for flash sales, new stock, reminders that a reward is waiting, or quiet-day offers. Notifications can be triggered at a set time, when the card content changes, or when a customer is near your store. Card updates are free as well.

How do location-based notifications work?

You set an area around your store using geo-fencing. When a customer with your loyalty card walks nearby, a message can appear on their lock screen, such as a flash sale, double points today or a reminder that their reward is ready. It's a free way to bring customers in at the moment they're close by, and no app is needed.

How long does setup take?

Send us your brand assets (logo, banner, icon and colours), what you want on the card, your sign-up preferences and your POS or CRM details. Our team then designs and configures your Apple Wallet and Google Wallet passes. The aim is to have your loyalty card live within days, depending on how quickly assets arrive and how complex your integration is.

Can we give digital cards to our existing loyalty members?

Yes. We can create digital loyalty cards for your existing members. You can send them using your current SMS or email provider, which is the option we recommend, or we can manage the send for you at an extra cost. Members then add the card to their Apple Wallet or Google Wallet in one tap, with no app needed.

How do staff scan the card?

Each loyalty card carries a barcode that staff scan at the counter or POS to identify the customer, add stamps or points, or redeem vouchers. If you don't have an integration, staff can scan passes with a companion app on an iOS or Android device. NFC tap-to-verify is also available as an optional upgrade for NFC-enabled readers.

Is customer data secure?

Loyalty cards use the security built into Apple Wallet and Google Wallet, and each card is tied to the customer's phone. You choose what information appears on the card, and passes can be deactivated at any time. Before launch, we need your terms and conditions and privacy policy URLs for the sign-up page. Ask us about data handling.

What reporting do we get?

Mobile Passes gives you insights and analytics on shopper behaviour, so you can see how customers join, use and redeem your loyalty card. Scan information from the validation app can be downloaded. Combined with your POS or CRM data, this helps you see what drives repeat visits. Ask us for a demo of the dashboard to see the reports available.

Can we test a loyalty card before we commit?

Yes. Fill in the quick form on mobilepasses.com.au and we'll send a sample loyalty pass to your phone, so you can see exactly how customers add it and how it looks in Apple Wallet or Google Wallet. Mobile Passes is a product of BoostCommerce Australia Pty Ltd, based in Currumbin Valley, Queensland.

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