| Digital wallet loyalty card | Plastic or paper card | |
|---|---|---|
| Printing | None | Cards and stamp booklets |
| Shows live balance | Yes | No |
| Lost or forgotten | Rarely, it's on the phone | Often |
| Reach customers | Free push notifications, incl. near your store | Not possible |
| Shopper insights | Analytics | Limited |
| Works without a smartphone | No | Yes |
Cost
Mobile Passes costs from $0.20 per card per month, and you pay only for registered loyalty cards. There is no setup, retainer or fixed monthly fee; you only pay per active card. There is no lock-in contract.